SkillUp from Arissa India – LMS


Advanced Digital Marketing Training

Unleash the Power of Digital Marketing with Expert Guidance

Get Programme Info

Start Date

1st Feb 2024

Application deadline

31 Jan 2024


3- 6 Months

Unleash Success: A Digital Marketing Mastery Guide!

Attention digital marketing enthusiasts! Dive into the world of online business magic with our comprehensive course. Master social media strategies, optimize SEO, create engaging content, leverage email marketing, and analyze data for success. Enhance your abilities and remain at the forefront in the ever-changing digital environment. Enroll now for a transformative journey to digital marketing mastery!

Who can Join:

What you'll learn

digital marketing

Digital Marketing Course Highlights:

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Modules You Learn In Digital Marketing Course

  • Orientation and Introduction of Mentor and Students
  • What is Digital Marketing 
  • Importance of Digital Marketing in Today’s Business Landscape 
  • Understanding the Customer Journey in Digital
  • Overview of Various Digital Marketing Channels 
  • Digital Marketing vs Traditional Marketing 
  • Identify Your Target
  • Audience
  • Understand Your
  • Competitors
  • Set Your Objectives
  • Plan Your Tactics
  • Digital Sales Funnel
  • Understanding Consumer Behavior in the Digital Age
  • Personal-Social-Cultural – Psychological Factors 
  • Finding Competitors 
  • Competitive Analysis In Marketing 
  • Tools For Competitor Analysis 
  • Defining seed keywords and checking their rankings
  • Spotting your competitors’ keywords
  • Filtering found keywords
  • Mapping keywords to relevant web pages
  • Working on your title and meta descriptions
  • Optimizing headings and alt texts
  • Checking if your website is mobile-friendly 
  • Performing your website’s audit 
  • Checking crawlability and indexing 
  • Running a backlink audit 
  • Revealing your competitors’ backlink profiles 
  • Spotting guest blogging opportunities 
  • Placing backlinks in business directories 
  • Getting backlinks from forums 
  • Overview of SEM
  • Keyword Research
  • Building Landing
  • Pages
  • Google Adwords
  • Adwords Account and Campaign Basics
  • Adwords Targeting and Placements
  • Adwords Bidding and Budgeting
  • Adwords Tools
  • The Tools tab
  • Opportunities
  • Optimizing Performance
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Videos Ads
  • Universal App Ads
  • Tracking Scripts
  • Performance Monitoring
  • Reports
  • Types Of Ad Extension
  • Ad Group Setup
  • Keywords
  • Types Of Keywords
  • Dynamics Ads
  • Quality Score
  • Ad Rank
  • Social Media Optimization
  • Introduction To Social Media
  • Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
  • Optimize your strategy
  • Create Engaging content
  • Building Your Social Media Presence
  • Social Media Content Calendar Strategies of SMO
  • SWOT Analysis
  • Understanding Different Social Media Platforms
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Social Media Content Calendar Template
  • Creation of a Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • WhatsApp Marketing
  • Overview Of Influencer Marketing (Definition & ROI)
  • What Works In Influencer Marketing?
  • How Effective Is Influencer Marketing?
  • How To Run an Influencer Program
  • How To Choose an Influencer That’s Best For Your
  • Marketing Campaign
  • Tools To Find Influencers Track Your Marketing Campaigns
  • ROI of Influencer Marketing
  • What Is Affiliate Marketing?
  • Why Is Affiliate Marketing So Popular?
  • How Does Affiliate Marketing Work?
  • How Are Affiliates Paid?
  • Popular Affiliate Websites You’re Probably Already Using
  • How To Get Started With Affiliate Marketing
  • What is Email Marketing, and How Does it Work?
  • Top Email Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Action in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing
  • Creating Subscriber List
  • Reporting
  • What is Content Marketing?
  • Types of Content Marketing
  • Content Marketing Goals
  • Using Different Forms of Content
  • Creating Content Marketing Strategies
  • Content Marketing for Social Media
  • Important Metrics to Measure in
  • Content Marketing
  • Content Marketing with Video Content
  • Storytelling
  • Quora, Infographics, Niche Blogging
  • Forum Marketing
  • Memes, Carousels, and Podcasts
  • Content Marketing Strategy Preparing Marketing – Calendar
  • Content Optimization
  • What Is Lead
  • Methods To Generate Traffic
  • How To Start A Lead
  • Strategies To Find The Best Leads For Your Clients
  • Landing Page Optimization
  • How To Nurture And Engage With Your Client’s Leads
  • What Makes A Good Company Name?
  • How To Come Up With A Company Brand Name
  • Steps To Choosing A Company Name
  • Creating Your Brand Strategy
  • Building Brand Voice
  • Site Structure & Appearance
  • Monitoring Your Brand
  • Measuring Your Brand
  • Understanding Of E-commerce And Online Market
  • Installing Woo–Commerce
  • Store Setup Setting
  • E-commerce Web Strategy
  • Metrics And Analytics
  • E-Business Infrastructure
  • Creating Merchant Center Account
  • Adding Product To Merchant Account
  • Understanding CRM And Its Applications
  • Types Of CRM
  • Executing The CRM Best Practices
  • Understanding The Challenges And Delivering Service
  • Customer Relations, Customer Value Management
  • Benefits Of CRM
  • About CRO
  • A/B Testing, Tools And Building an A/B Test & Result
  • The Ultimate CRO Strategy
  • E-commerce Test Planning
  • What is ORM, and How Does it Work?
  • Top Online Reputation Management Tools
  • Impact of ORM on Sales, Revenue, Business Growth  ORM vs SMO
  • Dealing with Negative Reviews and Comments
  • Understanding User Behaviour
  • Online Reputation Management Strategies
  • Press Release
  • Creating Review Magnet
  • ORM Auditing and Parameters
  • What is Inbound Marketing?
  • Why is inbound marketing important?
  • How does inbound marketing work?
  • Who uses inbound marketing, and why?
  • Inbound Marketing Strategy
  • Keyword research basics
  • Types of keywords 
  • How to find keyword ideas
  • How to analyze keywords
  • How to target keywords
  • How to prioritize keywords
  • Keyword research tools
  • What is no-code, and why is it relevant for you?
  • How to build a portfolio website?
  • How to build a multi-page website?
  • How to build an e-commerce website?
  • How to build a web application using Airtable as a backend?
  • 5 Extra tools to consider building websites without coding
  • Overview of Google Business Profile
  • How to Set up a Google Business Profile
  • How to verify Google Business Profile
  • Understanding GBP Brand Page & Business Listing on Google
  • How to Create a Post on a GBP Page
  • How to Build a Google Business Profile Website
  • Mistakes that You Should Avoid on Google Business Profile
  • How to track Google Business Profile Performance
  • How to maintain products and services
  • How to manage customer messages
  • How to get back suspended listing
  • Overview of Google Search Console
  • Setting Up Google Search Console
  • Understanding Reports 
  • Search Performance
  • Index Coverage 
  • AMP Status
  • Core Web Vitals 
  • Mobile Usability 
  • Security Issues 
  • Structured Data
  • Creating and Submitting a Sitemap
  • Setting Crawl Rate
  • Removing URLs 
  • Setting Geographical Target
  • URL Inspection 
  • Generating and Submitting Robots.txt 
  • How to verify your website with Bing and submit a sitemap
  • How to manually submit a URL to Bing
  • How to disavow links
  • How to connect your Social Media Pages with Bing
  • How to Review Bing SEO Reports
  • Bing Mobile-Friendly Test Tool
  • How to use Fetch as BingBot
  • Bing Keyword Research
  • Introduction & What is Web Analytics?
  • How to set up Analytics
  • KPIs & Tools Integration
  • Audience Reports & Analysis
  • Google Analytics – Behavior Analysis
  • Conversions & Ecommerce Analytics
  • Social Media Analytics
  • Mobile App Analytics
  • Overview of Google Trends 
  • Key Features of GT
  • Benefits of Google Trends
  • Ad Creation Tools
  • Audience Targeting
  • Budgeting and Bidding
  • Ad Placement
  • Analytics and Reporting
  • A/B Testing
  • Conversion Tracking
  • Ad Scheduling
  • Introduction to Google Ads
  • Keyword Research and Planning
  • Ad Creation and Copywriting
  • Campaign Structure and Settings
  • Conversion Tracking and Optimization
  • Display and Remarketing
  • Video Advertising
  • Shopping Ads
  • Introduction to Freelancing
  • Identifying Your Skills
  • Setting Up Your Freelancing Business
  • Finding Freelance Opportunities
  • Crafting Your Pitch
  • Client Communication
  • Setting Rates and Getting Paid
  • Building Your Reputation
  • Introduction to Google AdSense
  • Setting Up Your AdSense Account
  • Understanding AdSense Metrics
  • Advanced AdSense Features
  • Monetizing Different Platforms
  • Scaling Your AdSense Earnings
  • Introduction to Remarketing
  • Types of Remarketing
  • Setting Up Remarketing Campaigns
  • Optimizing Remarketing Campaigns
  • Remarketing Strategies for Different Platforms
  • Remarketing Automation and Tools
  • Measuring Success and ROI
  • Introduction to Video Marketing
  • Types of Video Content
  • Creating Compelling Video Content
  • Optimizing Videos for Search and Discovery
  • Video Distribution and Promotion
  • Video Advertising
  • Mobile Video Marketing
  • Live Video and Streaming
  • What is Google Tag Manager
  • Getting Started with Google Tag Manager
  • Understanding Tags, Triggers, and Variables
  • Basic Tag Implementations
  • Advanced Tag Configurations
  • Debugging and Troubleshooting
  • Versioning and Workspace Management
  • Integration with Other Platforms
  • Introduction to Blogging
  • Choosing Your Blogging Niche
  • Setting Up Your Blog
  • Creating Compelling Content
  • Content Planning and Organization
  • Search Engine Optimization (SEO) for Bloggers
  • Monetization Strategies
  • Analytics and Performance Tracking
  • Advanced Blogging Techniques
  • Introduction to Quora Marketing
  • Setting Up Your Quora Profile
  • Finding Relevant Topics and Questions
  • Creating Compelling Answers
  • Promoting Your Content on Quora
  • Engaging with the Quora Community
  • Avoiding Common Mistakes and Pitfalls
  • Introduction to Graphic Design and Canva
  • Exploring Canva’s Design Tools
  • Working with Templates
  • Creating Graphics for Social Media
  • Advanced Design Techniques
  • Tips for Effective Design
  • Practice Projects
  • Understanding the Marketing Automation
  • Selecting the Right Marketing Automation Platform
  • Building Customer Personas and Segmentation
  • Creating Automated Email Campaigns
  • Lead Scoring and Qualification
  • Automating Social Media Marketing
  • Implementing Marketing Automation in Sales
  • Overview of YouTube Marketing
  • Setting Up Your YouTube Channel
  • Understanding YouTube Analytics
  • Creating Compelling Video Content
  • Optimizing Videos for Search (SEO)
  • Monetizing Your YouTube Channel
  • YouTube Advertising
  • Measuring Success and Tracking Metrics

50+ Tools Covered

Benefits of Digital Marketing Course with SkillUp

Certification Authority:

Earn a certification from SkillUp Arissa India on completion of the course.

Internship Opportunities:

Acquire hands-on exposure to real-world applications through our internship opportunities.

Efficiency Boost:

Enhance digital marketing proficiency for improved online strategies. 

Interactive Learning:

Interactive Learning: Online/Offline Lectures Guided by Industry Experts

Networking Opportunities:

Connect with fellow digital marketing professionals to broaden your network.

100% Placement Assistance:

100% Placement Assistance for all participants.

Placement Process


The mode of the program is offline interactive classes. This means the program is conducted in person, and participants engage with the content through direct interaction with instructors or classmates rather than through online or other modes.

Our internship program provides hands-on experience in real-world applications of Digital Marketing and HubSpot CRM.

Upon reviewing the details provided on the program’s landing page, we suggest filling out the brief form above to receive more comprehensive information. A dedicated program advisor will reach out to you promptly for further assistance. 

Our internship opportunities cater to a diverse range of candidates, including entry-level participants and those with prior experience.